print design

Loblaw Companies Limited


Throughout my tenure at Loblaw, I had the opportunity to work with many different brands and banners. I held several design positions, but all of them involved concept development, brand identity work, copy writing, art direction of food photography, signage/wayfinding, user/customer research, and liaising with the legal and compliance teams. I was frequently assigned tasks that required a finesse for combining legal and marketing objectives into meaningful creative or working with outside consultants. Below is a sampling of some of the many campaigns I had the opportunity to develop.